Sustainable Tourism | Ecotourism and Hospitality Management | New Curriculum (Sustainable Tourism)
   



Bachelor of Arts
Program in Program in Sustainable Tourism
(B.E.2548’s curriculum)

International College for Sustainability Studies


Program’s Title
Bachelor of Arts Program in Sustainable Tourism


Degree Name
Full: Bachelor of Arts in Sustainable Tourism
Abbreviated: B.A. (Sustainable Tourism)


Responsible Body

International College for Sustainability Studies


Principles and Rationales


Tourism, at present, has become one of the major income-generating activities for many countries including Thailand. Emphasizing on the income alone, however, may lead to destruction of natural and cultural environments so far as destroying human dignity for monetary benefits. Ultimately the ecosystem and mankind are destined to destruction. With respect and awareness for the necessity and existence of mutual relationships amongst everything, and of a balance in the diversity – biological and cultural, there is a need to produce tourism personnel with the awareness. This action will then result in sustainability.


Philosophy and Objectives of the Program

Philosophy

“Awareness in sustainability of and a balance between human, culture and the environment as foundations for sustainable tourism”

Objectives

  • To produce graduates who possess thinking skills and awareness to build and sustain a balance between human, culture and the environment.
  • To develop graduates with knowledge and skills in tourism management and development which are responsive to nature and culture.
  • To create graduates with management and workable English competence to support sustainable tourism.
  • For graduates to obtain knowledge and competence in a chosen major within the program.

Entry Requirements

Be a holder of a high school diploma accredited by the Ministry of Education or an equivalent.


Admission Process

Follows announcements by Srinakharinwirot University


Academic System

Being in accordance with Srinakharinwirot University’s Regulations regarding undergraduate studies


Program Duration

Being in accordance with Srinakharinwirot University’s Regulations regarding undergraduate studies in duration of a minimum 4 years to a maximum 8 years


Enrolment

Being in accordance with Srinakharinwirot University’s Regulations regarding undergraduate studies


Assessment and Graduation

Being in accordance with Srinakharinwirot University’s Regulations regarding undergraduate studies


Teaching Venue and Materials

  • Venue Srinakharinwirot University’s rooms and buildings
  • Materials The International College’s teaching and learning materials


Research Resources

Books, textbooks and journals available at the Central Library, SWU
Database systems of the Central Library and cooperated foreign universities


Curriculum
  1. Structure of the Bachelor of Arts in Sustainable Tourism program

    1) General Education Courses no less than 30 credits
    2) Major Foundation Courses no less than 36 credits
    3) Major Courses no less than 48 credits
    4) English Courses no less than 15 credits
    5) Free Elective Courses no less than 6 credits
    Total credit for the 4-year Bachelor’s degree is no less than 135 credits.
    6) Practicum no less than 300 hours

    A. General Education 30 credits
    Structure of the General Education cluster
    There are divided into 7 groups of a total of no less than 30 credits as follows.

    I. Language    
    a. Foreign language no less than 6 credits
    b. Thai language no less than 4 credits
    II. Information Science no less than 2 credits
    III. Humanities no less than 2 credits
    IV. Social Sciences no less than 2 credits
    V. Physical Educations no less than 2 credits
    VI. Integration no less than 10 credits

    B. Foundation  
    Major Foundation Courses 36 credits
    TSS 101 Introduction to Sustainability 3(3-0)
    TSS 102 Organization and Good Governance 3(3-0)
    TSS 103 Introduction to Sustainable Tourism 3(3-0)
    TSS 104 Business and Tourism Laws 3(3-0)
    TSS 201 Management for Sustainability 3(3-0)
    TSS 202 Marketing in Tourism and Recreation Service 3(3-0)
    TSS 203 Cultural Diversity 3(3-0)
    TSS 204 Tourism and Recreation Information Management 3(3-0)
    TSS 205 Research Methodology 3(3-0)
    TSS 301 Environment and Economics 3(3-0)
    TSS 302 Program Planning and Supervision 3(3-0)
    TSS 303 Tourism Industry Operations 3(3-0)
    TSS 304 Sustainability Principles, Policies, and Practice 3(3-0)
    TSS 305 Entrepreneurship in Tourism and Recreation Service 3(3-0)
         
    C. Major Courses  
    Major Courses in Ecotourism 27 credits
    LSS 211 Introduction to Recreation and Leisure Studies 3(3-0)
    LSS 212 Introduction to Outdoor Recreation 3(3-0)
    LSS 213 Principle of Therapeutic Recreation 3(3-0)
    LSS 311 Introduction to Inclusive Recreation 3(3-0)
    LSS 312 Special Issues in Leisure, Recreation, and Lifestyle 3(3-0)
    LSS 313 Community and Recreation Management 3(3-0)
    LSS 411 Managing Leisure and Recreation Service 3(3-0)
    LSS 412 Leisure and Recreation Service Field Work 3(3-0)
         
    Major Compulsory courses in Leisure and Recreation Management 21 credits
    FSS 331 Health and Fitness Promotion 3(2-2)
    FSS 332 Physical Activities for Health 2(1-2)
    FSS 333 Social Psychology of Sport 3(3-0)
    FSS 334 First Aid and Cardio Pulmonary Resuscitation 3(2-2)
    FSS 335 Sport Activities for Health 2(1-2)
    FSS 431 Psychology of Physical Activity and Health 3(3-0)
    FSS 432 Facilities Management 3(3-0)
    FSS 433 Health and Fitness Management 3(3-0)
    FSS 434 Professional Ethics for Sport, Recreation and Tourism 3(3-0)
         
    Major Compulsory courses in Recreation and Hospitality Management 21 credits
    SSS 321 Introduction to Hospitality Management 3(3-0)
    SSS 322 Catering knowledge (science) 3(3-0)
    SSS 323 Eastern and Western Culinary Arts 3(3-0)
    SSS 421 Food and Beverage Management 3(3-0)
    SSS 422 Energy Saving in Hotel  
    SSS 423 Lodging Marketing  
    SSS 424 Hospitality Management and Marketing  
         
         
    D. English Courses 15 credits
    ENS 141 English for Sustainable Tourism I  
    ENS 142 English for Sustainable Tourism II  
    ENS 241 Library Paper  
    ENS 242 English for Specific Purposes I  
    ENS 341 English for Specific Purposes II  
         
    E. Free Elective Courses 6 credits
    To be chosen from non-major courses  
         
    F. Practicum  
    TSS 401 Practicum for Leisure and Recreation Management 300 hours
         



Course Descriptions

Major Foundation Courses

TSS 101 Introduction to Sustainability 3(3-0)

A background of the concepts of sustainability including its origin, principles, ideology, and values are explored as it relates to a balance of human dignity, equity, fairness, and the ecosystems. This course also introduces the learning process which enables learners to understand the linkages among natural environment, society, culture, and individual human beings. Limitations and drawbacks of the way people fragmentally looking at social phenomenon are analyzed.

TSS102 Organization and Good Governance 3(3-0)
This course provides principles and basic concepts of management and good governance in various types of organization such as business sectors, communal agencies, public and non-profit organizations. The course concludes with a process of evaluation which measures organizational effectiveness.

TSS 103 Introduction to Sustainable Tourism 3(3-0)
This course examines the philosophy, concepts, and attitudes prevalent in practices of sustainable tourism. The impact of tourism on the natural environment, culture, economics, society, and individual are considered. The variety of ways sustainable tourism activities are being organized will also be explored.

TSS 104Business and Tourism Laws 3(3-0)
This is an introductory course in basic business law emphasizing laws relevant to the business of tourism industry. Contract and aviation laws are covered in depth. Laws pertaining to specific rights and liabilities of people engaged of tour operators and tourism establishments, as well as aspects of labor relations law are also examined.

TSS 201 Management for Sustainability 3(3-0)
The course includes various approaches of business management which gives emphasis to sustainability oriented principles and practices. This course investigates problems and opportunities raised by these practices and principles within the public and private sectors. This course identifies what needs to happen in order to raise awareness and interest in the sustainability of local ecosystems; what efforts need to be employed to attain and maintain the desired results. This course also explores the connection between economic activities and sustainability.

TSS 202 Marketing in Tourism and Recreation Service 3(3-0)
The course provides students with concepts and key principles of marketing used in tourism and recreation services for all sectors of this field, including public, not-for-profit, and private commercial entities. The course also introduces essential marketing strategies used to promote tourism programs/events & recreation services. Issue involved in marketing ethics are reviewed and discussed.

TSS 203 Cultural Diversity 3(3-0) This course examines the meaning of culture as it has evolved historically. This course studies the symbiotic relationship among the natural environment, economic viability and society which form the culture. The influence of culture as it shapes the development of individual and group personality characteristics is discussed. The course also includes the learning process which helps students to recognize ways of beliefs and values which shape our views of cultural. The objective is to help student understand and appreciate the full picture of cultures that they may encounter. The course is designed to raise awareness and respect for all cultures as opposed to objectifying cultural and seeing it as simply a source of revenue.

TSS 204 Tourism and Recreation Information Management 3(3-0)
In this course students learn about information management as it relates to all aspects of tourism and recreation services industries. Included in this course are the investigation of marketing channels that apply to goods and service as well as internet advertising and bookings. This course involves completing a practicum in addition to the course work.

TSS 205 Research Methodology 3(3-0)
This course begins with an introduction to basic concepts of research and the significance of research in order to produce a knowledge-based society. The emphasis of the course is on research methodology in order to achieve the desired objective. The course advocates doing research as a way of building learning capacity as an integral part of the work that helps the practice of knowledge management.

TSS 301 Environment and Economics 3(3-0)
This course is designed to study the importance of the environment as part of the human way of living: source of food, herbal medicine, and all vegetation. The course will also look at the linkages among the environment, society and culture. The course will examine the problem of fragmentation in contemporary thinking and how it creates problems when one fails to realize the interdependence of all natural systems. Students will explore how to balance economic needs with sustainable practices that preserve the integrity of the environment. The course will include learning through case studies on pollution, taxation, resources management and ways of developing and implementing practices to enable sustainable environmental management.

TSS 302 Program Planning and Supervision 3(3-0)
This course is a survey of the principle and practices of program planning in tourism. This course is concerned with how nature, society and the culture of local people relate to the interests, needs, and the expectation of customers when planning programs to achieve satisfying results. The course also includes the principles of program supervision in achieving the goal.

TSS 303 Tourism Industry Operations 3(3-0)
In Tourism and Industry Operations students will study the philosophy and concept behind the tourism industry. The course will also explore the operations aspect of tourism services in the public and private enterprises. The focus of the course will be on the characteristics of tourism in Thailand. The course covers the procedures that public authorities require tour agencies to know in order to operate. The course also covers the importance of community and grass roots level participation.

TSS 304 Sustainability Principles, Policies, and Practice 3(3-0)
In this course students will learn the accepted principles, concepts and theory of sustainability studies that will be used to develop critical policies and practices. The course will also take a close look at current environmental policies and determine the rational behind the policy and results achieved. Students will be asked to design an alternative policy that would be more effective in encouraging sustainability.

TSS 305 Entrepreneurship in Tourism and Recreation Service 3(3-0)
This course will investigate entrepreneurship practices in order to start tourism and recreation services business enterprises. The students will learn how to determine if there is a genuine opportunity to establish a business. Topics included in this course are resource management, personnel and accounting systems, operational planning, and evaluation. Additionally the study and assessment of business opportunities will be explored. The course will also introduce the community cooperative business model.


Major Compulsory Courses

LSS 211 Introduction to Recreation and Leisure Studies 3(3-0)

This course begins with an introduction to historical root of recreation and leisure as developed through scientific-based thought and the western lifestyle during the industrial age. It explores how leisure involvement and recreation services have evolved overtime. This course also focuses on concepts and theories of recreation and leisure and their applications. How to cope with the effects of "negative" recreation which violate human rights and destroy the environment will be discussed. This course concludes with case studies which will help students to understand recreation/leisure programs in order to learn how to distinguish programs that are applicable to the Thai lifestyle and to sustainable tourism services and those that are not.

LSS 212 Introduction to Outdoor Recreation 3(3-0)
To study the principle, basic concept and historical dimension of outdoor recreation including parks, forest gardens, national reserves, and other natural attractions. This course also introduces students to adventure recreation. Students will learn about recreational activity management without damaging ecosystems as well as how to operate sustainable outdoor activities.

LSS 213 Principle of Therapeutic Recreation 3(3-0)
To study the basic philosophy, history and concepts in therapeutic recreation with emphasis on theory as it relates to western and eastern countries. The course also includes real world experience in therapeutic recreation in Thai and other societies.

LSS 311 Introduction to Inclusive Recreation 3(3-0)
This course will look at the nature and need of underprivileged individuals or groups who are likely to be neglected or to be refused the right to participate in recreation and leisure services including the disabled, children, women, minorities and the poor. The course will examine attitudes and beliefs that will help students to be more flexible in how they view the underprivileged as participants in these services. The course also includes the procedure, tools and techniques of inclusive creation and leisure when working with special populations.

LS 312 Special Issues in Leisure, Recreation, and Lifestyle 3(3-0)
To study special issues in leisure and recreation related to the Thai lifestyle in the past and present and to anticipate issues that may arise in the future particularly issues concerning the right of individuals to understand their own value and to enjoy the life. Guest speakers who have practical experience and specialized knowledge will discuss and exchange ideas about being the special issues being raised in this course.

LSS 313 Community and Recreation Management 3(3-0)
This course focuses on managing recreation services with an aim of building stronger communities. The emphasis is on community as a place where people experience all aspects of life. The objective is to make the entire community responsive to a higher level of involvement in structured recreation. An increased level of recreation activities can lead to improved social interaction, health, civic mindedness and sympathetic behavior which are fundamental to an empowered community.

LSS 411 Managing Leisure and Recreation Service 3(3-0)
To study the concept, theory, and implementation of organizational management with regard to leisure and recreation services, including developing strategic policy, planning, personnel management systems, as well as providing facilities and equipment administration and arranging activities for the leisure and recreation services.

LSS 412 Leisure and Recreation Service Field Work 6(0-12)
Learning through real experiences by practicing in the organization of leisure and recreation service, learners can select the organization according to their interests; National parks, Hotels, Tourist attractions, Schools, Hospitals, Child's and Youth's Detention Centers. The course also includes the practices that help build understanding of the dynamics involved in doing the work. Finally, students are expected to write a comprehensive report with recommendation of how to improve service delivery.


Major Compulsory courses in Leisure and Recreation Management

FSS 331 Health and Fitness Promotion 3(2-2)
This course will focus on the principles and theories efficacy of physical activities, nutrition, physical and mental health practices leading to optimal health, the course also includes the guidelines for basic activities for mental and physical exercises, nutrition, and life management skills.

FSS 332 Physical Activities for Health 2(1-2)
This course is a study of the theoretical principle and practices of physical activities for health such as: Yoga, Tai-chi, Shi-gong, Aerobics, other useful exercises for health.

FSS 333 Social Psychology of Sport 3(3-0)
To study the theory and research work in the field of personal leisure, analysis of human problems in leisure management as well as the impact on leisure on individual behavior.

FSS 334 First Aid and Cardio Pulmonary Resuscitation 3(2-2)
This course will provide to First Aid practices helping student to learn basic analysis of different injuries that may be encountered. The course includes learning and practicing cardio pulmonary resuscitation, artificial respiration, breathing, using equipment, and transferring of patients.

FSS 335 Sport Activities for Health 2(1-2)
To study theoretical principle, practical skills of sport activities for health such as Golf, Tennis, Squash, Badminton, other useful exercises for health.

FSS 431 Psychology of Physical Activity and Health 3(3-0)
This course is a survey psychological theory and research as it relates to health in connection with physical and wellness activities. The course will analyze social perception of healthy behavior and the social environment. The course also explores the relationship between self-esteem and physical appearance of those who exercise versus those who do not. The relationship between physical activities, anxiety, depression, and perceptive functioning will also be investigated.

FSS 432 Facilities Management 3(3-0)
This course will provide guidelines for the operation of sport facilities which include, planning and guidance construction, usage, and maintenance of indoor and outdoor sport facilities.

FSS 433 Health and Fitness Management 3(3-0)
This course will examine the principle and theory of exercise management in fitness centers as well as in other settings. Students will study current and future tends as well as marketing strategies.

FSS 434 Professional Ethics for Sport, Recreation and Tourism 3(3-0)

This course is designed to explore professional ethics in the sports, recreation and tourism industries. The scopes of the course will emphasis the typical ethical considerations for professionals in the field. The course will also review possible solution to ethical dilemmas.


Major Compulsory courses in Recreation and Hospitality Management

SSS 321 Introduction to Hospitality Management 3(3-0)
This course is the study of principle and theory in hospitality management, which includes the relationship among customers, owners and employees. A complete review of management principles and operational administration in hospitality with an emphasis on accommodation and food services will be provided.

SSS 322 Catering knowledge (science) 3(3-0)
This course is designed to explore various issues in food catering such as: nutrition, food waste, food preservation, and maintenance. The other catering issues explored are: pesticide-free vegetables and fruits, special meals for needy persons, kitchen safety and a healthy workplace environment. The course also includes study tours and reports.

SSS 323 Eastern and Western Culinary Arts 3(3-0)
This course is an introduction culinary history in Thailand and other eastern countries as well as western countries traditions. The creative aspect of culinary art is investigated along with culinary values regarding nutrition, beauty, tradition, and culinary culture. The course emphasizes neutral consumption practices and practices that are humane to animals.

SSS 421 Food and Beverage Management 3(3-0)
This is a management course with a focus on food and beverages. Various methods of food selection are reviewed. The problems common to food and beverage, buying, planning and service system administration are considered. The emphasis of the course is on establishing a system of cost controls that produce maximum value for expenditures. The course also includes study tours and reports.

SSS 422 Energy Saving in Hotel
This course studies principles, concepts and theories of a service industry which gives priority to using natural resources wisely. Awareness building of energy saving, energy saving project in hotels using available technologies and strategies, incorporation of all stakeholders are covered in this course. Presenting successful case studies will exemplify the theories presented.

SSS 423 Lodging Marketing
Concepts and methodologies in marketing for accommodation business including marketing plans, sales strategies, customer’s analysis, accommodation market evaluation, and eco-lodging management constitute this course.


SSS 424 Hospitality Management and Marketing
This course covers management of service industry in all shapes and sizes. Topics consist of infrastructure analysis, cooperation between government, private and community sectors, roles of these different organizations regarding tourism and recreation businesses in both local and national level.


English Courses


ENS 141 English for Sustainable Tourism I
In this course, learners will practice elementary English language skills required for sustainable tourism operation.

ENS English for Sustainable Tourism II
This course provides an advance training of English language skills required for sustainable tourism operation.

ENS 241 Library Paper
Learners will be trained to do basic research and data collection for report writing. They will also study report outlining, outline writing using a proper format, literature reviewing, and short note taking for research.

ENS 242 English for Specific Purposes I
Training of English for professional usage is this course’s component.

ENS 341 English for Specific Purposes II
This advance learning course provides a higher level of English language training for professional use.


Practicum

TSS 401 Practicum for Leisure and Recreation Management
This involves practical training in organization related to leisure and recreation business. It can be governmental, non-governmental, not-for-profit, or private within or outside of Thailand. The practicum have to correspond with the chosen major.


 
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