Virutamasen P., Wongpreedee K., Kiratisin A. (2015). Strengthen Brand Association through SE: Institutional Theory Revisited. Procedia-Social and Behavioral Sciences, 195 (2015), 192-196.
Virutamasen P., Wongpreedee K., Kiratisin A. (2015). Strengthen Brand Association through SE: Institutional Theory Revisited. Procedia-Social and Behavioral Sciences, 195 (2015), 192-196.