YAN ZHAO

Area of Interest

Organizational structure and strategies, branding and brand competency management, intra and entrepreneurship

Current Research & Funding

Destination branding management, Brand competency, Entrepreneurial mindset
- from the Office of National Research Council of Thailand

Publications

1. Virutamasen, P., Wongpreedee, K., Kumsuk, K., and Phansuwan-Pujito, P., 2016, “Competency Assessment for Branding Programs Development in Thailand’s Higher Education”, Procedia-Social and Behavioral Sciences, 228 (2016), 402-406.
2. Virutamasen, P., Wongpreedee, K., and Kumnungwut, W., 2015, “Strengthen Brand Association through SE: Institutional Revisited”, Procedia-Social and Behavioral Sciences, 195 (2015), 192-196.
3. Kongprasert, N. and Virutamasen, P., 2015, “Tourist Perceptions to Cultural Identity: The Case of Thai Experience”, Procedia-Social and Behavioral Sciences, 195 (2015), 167-174.
4. Kongprasert, N., Wongpreedee, K. and Virutamasen, P., 2016, “A study of the perception of Chinese tourists for jewelry design”, Naresuan University Engineering Journal, 11-2, p. 49-58.