Dr. Sasikarn Chatvijit-Cook

Area of Interest

Branding and Advertising, Consumer Behavior, Data Analytics, Retail Services

Publications

1. Sasikarn Chatvijit-Cook ., & Yurchisin, Jennifer. (2017). Fast Fashion Environments: Consumer’s Heaven or
Retailer’s Nightmare? International Journal of Retail & Distribution Management, 45(2), pp. 143 - 157.
doi: 10.1108/IJRDM-03-2016-0027
2. Vogel, Areti T., Chatvijit-Cook, Sasikarn ., & Watchravesringkan, Kittichai. (2018). Luxury Brand Dilution:
Investigating the Impact of Renting by Millennials on Brand Equity. Journal of Brand Management, doi: 10.1057/s41262-018-00144-4
3. Vogel, Areti T., Watchravesringkan, Kittichai., Chatvijit-Cook, Sasikarn ., Beasley, James., Croom, Randall.,
Peterson, Dale., & Finkelstein, Joshua. Design Leader Imitation: An Interdisciplinary Investigation into Competitive Marketplace Behavior. (in-press). Journal of Business Research.